Becoming a meaningful specific rather than a wondering generality is difficult with a world so full of distractions. Life in general has so many things to pull you in this direction or that, totally opposite from the direction you need to be going. You will be amazed how many “ground floor” opportunities will come your way as soon as you decide on the right home based business.
You will have to learn to “put the blinders on” and move forward toward you goals. Remember this one thing if nothing else; building one networking business is tough enough and being involved in more than one at a time is not a good idea for many reasons. Once you have started building your network of associates (distributors) do not be fooled or swayed into “selling this product or service to your existing team (down line); they all need it”. That is a sure fire recipe for failure and probably, in most cases, having your business taken from you by the company you have decided to go with for your first business. It is tempting, but do not attempt it. It will kill your business. It will leave your team wondering:
- If what we are selling is so good, why are they now pushing this stuff
- What are they going to push down our throats next
- How serious you are about your business
The reason most MLM or network marketing companies do not let you do two things at once is that from years of experience they know:
- it divides the time you need to sell their product or services in to too small an amount of time; they want you to “focus” on their business with the time you have so you will succeed
- they know that if you start pushing other products and services down into your existing organization that it will soon kill that whole organization; I have seen this happen in the Amway business which I participated in from 1980 to 1995. I saw my up-line go from Triple Diamond in three years to nothing.
If you divide your precisous “spare” time up, it is like dividing your forces and you will lose the battle. You will quickly become a “wondering generality” ,not particularly good at any one thing. You must stay focused on the task at hand. You must stay focused on your goals and your dreams. Too many things depend on your success. In our business, “you become the steward of other people’s dreams”. And that is something you should never take lightly. So “Focus”.
Focus is an important direct marketing success principle that is key to reaching your goals in your new home based business. I found that in business, as in my personal life, the world has a way of getting in the way! Once you receive your marching orders and you know what it is that you must be about doing with your life, it seems that the world conspires to do you harm. It will throw eveything it has at you to rob you of success. It happened, and continues to happen, to me and you can expect no less. It is a test. Your faith , determination and resolve will be tested. Many times it will come from a direction you would never have thought about. Many times it is from those that are closest to you; those who know you the best. The bigger your goals or purpose, the more difficult the test.
Here is the best way to stay focused and is one piece of advice you need to learn early. It is simple. You know, one of those semmingly insignificant things that don’t seem to make any difference today – “Write you goals on a piece of paper and place it where you can review them every day”. This acts as a homing device, a servomechanisim that keeps you on course when you begin to stray or are pulled off course by well meaning family members, friends, of ground floor opportunities. I am not talking about a goal of making one million dollars my first year. I am talking about writing down realistic goals you can achieve today:
- I will make two exposures by 12:00 PM
- I will read ten pages of “Think and Grow Rich” today
- I will follow-up with two prospects I exposed less than forty eight hours ago, by 10:00 AM
- I will tell my wife, my sweetheart, how much she means to me today
I am not suggesting that you become so focused that your loved ones are neglected, or that your family takes a backseat to your ambitions; never, even if what you are doing is for them. Look at your schedule each week and find what time you have to devote to your business after you have considered your family time, church activities, community obligations, job, etc. Find that time and let nothing else get in the way of that time. “If you work part-time on your fortune and full-time on the job, one day you will be able to work full-time on your fortune”. Jim Rohn
It is interesting, and this includes me, that at first you fit your new business into the time you have left over from everything else going on in your life. But as you begin to have some success and see that you really can make some money, part-time from home, soon you begin to build everything else around your business. Your focus changes as your belief level changes.
Example – I have a couple on my team that have built a part-time home business in twenty eight months. They are both professionals and have a young family of two children and are number six in production out of over two hundred thousand associates. I asked them how they did it. They said they simply convert “TV Time” into “Telling Time”-telling others about what they have and are doiing. That is now worth between fifteen and twenty five thousand dollars a month to their house hold income. Would you turn the TV off for that kind of income? You may find it suprising to find how many pople will not do that simple thing to be successful. “Stupid is, stupid does, mama always said”. Go figure and then go do it! Too much depends on it.
Remember, if nothing changes, nothing changes!
Your success is our success.